Biomes at a click
Given the challenges of market access and logistics faced by bioeconomy businesses, Mercado Libre created Biomas a um Clique in 2019, a pioneering initiative to put its ecosystem of solutions (marketplace, logistics and fintech) at the service of socio-bioeconomy businesses in the country, especially in the Amazon.
Integrated solutions to overcome market and logistics challenges.
Methodology
Biomas a Um Clique supports entrepreneurs, cooperatives, and socio-biodiversity businesses in accessing new markets, offering and delivering their products to consumers throughout the country via e-commerce, fintech solutions, and a logistics network that enables express deliveries to a large part of the country. Participants receive mentoring and training in online sales, commercial strategy, logistics, and digital marketing, as well as benefits in rates and visibility on the platform. Our technical partners, such as Assobio, Origens Brasil, and Idesam, collaborate in the selection of businesses and promotion.
Market expansion for socio-biodiversity businesses.
Results
Launched in 2019, the program has already expanded to Argentina and Mexico, reaching 8 Latin American biomes. Since 2020, we have supported 181 organizations, benefiting more than 50,000 local producers and marketing more than 100,000 products. In Brazil, we are present in the Amazon, Caatinga, Cerrado, and Atlantic Forest biomes, and we work with various partners to continue growing. The initiative has already generated R$10 million in the country, creating jobs and income in communities and boosting the economy of the standing forest.
Over 50,000 producers benefited and 100,000 products were sold.
Biomes at a click