Michelin Ecological Reserve (REM)

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The Michelin Ecological Reserve (REM), established in 2004 in Igrapiúna-BA, covers 3,950 hectares and aims, by restoring and preserving biodiversity, to demonstrate that the sustainable cultivation of natural rubber is possible. As one of the world's largest consumers of rubber, Michelin is committed to investing in practices that reconcile economic, social, and environmental needs.

3,950 hectares dedicated to restoration and conservation.

Methodology

It includes cultivation practices that reconcile rubber production and biodiversity in complementary geographic areas. In the area of biodiversity protection, activities are organized into six programs: protection, restoration, research, environmental education, women's leadership, and ecotourism. The reserve collaborates with scientists and academics from around the world on research and forms local partnerships to promote awareness and restoration of degraded areas, connecting ecosystems through vegetation corridors and engaging with local communities.

Six strategic programs: protection, restoration, research, education, women's leadership, and ecotourism.

Results

Allied with the protection of 3,950 hectares of the Atlantic Forest, with 2,500 registered species, 39 of which are new to science. More than 114,000 trees planted from 348 native species, restoring 310 hectares. It has become a model of preservation, increasing biological diversity and resulting in 168 scientific articles that highlight its global relevance. It collaborates with scientists, research institutions, and local communities, generating awareness and restoration initiatives that inspire sustainable practices in protected areas in West Africa and Southeast Asia.

3,950 hectares protected with 2,500 registered species.

Supporting Material

Ícone link externo Michelin Ecological Reserve Ícone link externo Michelin Ecological Reserve celebrates 20 years Ícone link externo Environmental Education
Forest
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