Farmer First Clusters
The Farmer First Clusters program transforms one of the biggest challenges in the Cerrado region—conserving native vegetation in areas where conversion is still legal and profitable—into a concrete value proposition for producers, combining financial incentives, technical assistance, MRV (Mexican Value Proposition) and action in priority soybean landscapes.
Farmer First Clusters connects producers with incentives, technical assistance, and solutions to keep native vegetation standing.
Methodology
Collective action to protect the Cerrado and strengthen sustainable production.
Results
FFC combines scale, conservation, and responsible production in the Cerrado.